
Solomon Asch
- “The pioneer of Gestalt psychology and Social psychology”
- Best known for his experiments in social conformity – Asch conformity experiments and Asch Paradigms
- They showed the effects of social pressure on conformity (“Solomon Asch,” 2014).

Carol Dweck
- Self theory of motivation: achievement is linked to personality factors, including ones view of self which affects the perception of success or failure

Erik Erikson
- German-American developmental psychologist
- Known for his theory based on social rather than sexual relationships, covering the entire life span (psychological development)

Gustav Fechner
- MD, Physicist
- Early perception studies formed a foundation for experimentation in psychology
- He applied the scientific method to the research of behavior and mind.

Sigmund Freud
- Psychoanalysis
- Insight therapy
- Treated fears and anxieties
- Emphasis on unconscious and early childhood
- Founder of the psychoanalytic movement in psychology (id, ego, superego)

Howard Gardener
- Gardners Theory: theory of multiple intelligences; ogic and Knowledge are different aspects of intelligence along with other several abilities (new idea)

Richard Lazarus
- Lazarus’s Cognitive Appraisal Approach; Appraisal of stressor is major factor in level of stress we experience
- Helped develop the study of emotion and stress and how they related to cognition.

Elizabeth Loftus
- Researched a lot on memory and false memories
- Showed that what people see and hear about an event after the fact can easily affect the accuracy of their memories of that event
- Demonstrated that eyewitness testimony is not always reliable

Abraham Maslow
- American psychologist
- Created Maslow’s hierarchy of needs –“motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid” (McLeod, 2018).

Stanley Milgram
- Influenced by Solomon Asch
- The Milgram Shock Experiment – looked at the “conflict between obedience to authority and personal conscience” (McLeod, 2017)